Privacy policy

Last updated: February 12, 2026

This Privacy Policy explains how we collect, use, and protect your information when you use:

  • annapederkalby.com
  • thisday.annapederkalby.com
  • and related services (the “Services”)

We’ve written this in clear language so you can easily understand what happens with your data.

1. Information We Collect

Information You Provide

When you create an account, start a trial, make a purchase, or contact us, we may collect:

  • Name
  • Email address
  • Billing information
  • Account login details
  • Messages you send us

Inside THIS Day, we may also store:

  • Your selected focus or direction
  • Daily Step progress
  • Streak data
  • Reminder preferences

Information Collected Automatically

When you visit our site, we may automatically collect:

  • IP address
  • Device and browser type
  • Pages visited
  • Interaction data

We use cookies and similar technologies to:

  • Keep the site functioning
  • Understand usage patterns
  • Improve performance
  • Measure advertising effectiveness

Information from Third Parties

We work with trusted providers such as Shopify, payment processors, email providers, analytics and advertising tools. These providers receive only the information necessary to perform their services.

2. How We Use Your Information

To Provide the Services

  • Create and manage your account
  • Process payments
  • Deliver Daily Steps
  • Track your progress
  • Send reminders (if enabled)

To Improve the Experience

  • Analyze usage patterns
  • Fix technical issues
  • Improve content and functionality

To Communicate with You

  • Send service updates
  • Respond to support requests
  • Send marketing emails (if you opt in)

You can unsubscribe from marketing emails at any time.

3. Advertising and Analytics

We may use advertising and analytics tools to measure campaign effectiveness and show relevant advertisements.

Some privacy laws use the terms “sell” or “share” when describing certain advertising data practices. We do not sell your personal data in the ordinary sense of selling it to data brokers.

You may opt out of certain targeted advertising through browser settings, Global Privacy Control (GPC), or advertising platform settings.

4. How We Share Information

We may share information with:

  • Service providers (hosting, payments, analytics)
  • Marketing partners (for campaign measurement)
  • Legal authorities, if required by law

5. Data Retention

We keep your information as long as your account is active, as needed to provide the Services, or as required by law.

You may request deletion of your account at any time.

6. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion
  • Request a copy of your data
  • Opt out of targeted advertising
  • Withdraw consent (where applicable)

To exercise your rights, contact us at the email below.

7. Security

We use industry-standard safeguards to protect your information. However, no online system can guarantee absolute security.

8. International Transfers

Your data may be processed outside your country of residence, including in the United States. Where required, we use recognized legal safeguards for international transfers.

9. Children

Our Services are not intended for children under 16. We do not knowingly collect personal data from children.

10. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices.

11. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above.

12. Contact

If you have questions about this Privacy Policy or your data, please contact:

info@annapederkalby.com