About Anna & Peder Kalby

Every day is a chance to begin again.
We’re Anna and Peder Kalby — partners in life and in building things that last.

THIS day — change that actually sticks

We created THIS day as a simple daily companion for real change.
Not another tracker — just one habit, one small action, one reset every morning.

It helps you build consistency without guilt or overwhelm — so you can finally make progress that lasts.

From daily habits to business breakthroughs

Before THIS day, we spent years helping entrepreneurs grow through our 12-week Blueprint to Business Success program.

It’s a hands-on system for validating or rebuilding business models — turning ideas into profitable structures that endure.

Our e-books share the same mindset: clear, practical tools for both personal and professional growth.

Why we do what we do

Our mission is to make change simple — in life and in business.

By combining Anna’s ability to teach with clarity and Peder’s strategic and tech background, we craft tools that inspire action, not overwhelm.

Rooted in Sweden’s culture of innovation, we blend Scandinavian simplicity with modern digital thinking — empowering people to grow with confidence.