About

About Anna & Peder Kalby

We’re Anna and Peder Kalby — partners in life and in building things that last.

For years, we’ve helped entrepreneurs turn their ideas into thriving companies through our 12-week Blueprint to Business Success program. Along the way, we also wrote a series of e-books to share the practical lessons, mindset shifts, and strategies that helped people rethink everything from leadership to personal growth.

But again and again, we saw the same challenge — whether in business or life, change never fails because of lack of ideas. It fails because of lack of daily follow-through.

That’s why we created THIS day.
It’s not another overloaded habit tracker. It’s your reset button. One habit. One daily step. A way to finally make progress without the guilt and overwhelm.

Today, our work comes together in three simple ways:

  • THIS day → A daily digital companion to help you build habits that stick.
  • Blueprint to Business Success - a 12-week program to validate and grow your business model.
  • E-books - Practical tools and inspiration for both personal and professional growth.
At the core of it all is the same belief: change happens one step at a time — and it’s never too late to begin again.

Why We Do What We Do

Our passion lies in helping entrepreneurs thrive in today’s fast-paced world. By blending Anna’s ability to simplify and teach with Peder’s strategic and technological expertise, we craft resources and programs that are practical, innovative, and impactful. We believe that entrepreneurship is more than just building a business—it’s about creating sustainable success through knowledge, adaptability, and the right strategies.

Our mission is to bridge traditional business thinking with the opportunities of the digital age, enabling entrepreneurs to not just adapt but lead in this transformative era. Living in Sweden, we are part of a culture that embraces innovation and digital advancements. This environment has shaped our ability to integrate new technologies and methodologies into business development, making us well-positioned to guide others on this journey.

By fostering a supportive community, we empower entrepreneurs to gain the confidence, skills, and mindset needed to navigate the evolving landscape of digital business. Our e-books and programs go beyond just imparting knowledge—they inspire growth, resilience, and collaboration. We’re here to help you unlock your full potential and shape a future where your business thrives.