About
We are Anna and Peder Kalby, a dynamic duo passionate about empowering entrepreneurs and small businesses through innovative solutions in personal and business development. With a strong commitment to harnessing digital technology, we are proud to honor the tradition of pioneering Scandinavian figures like Daniel Ek of Spotify, Markus Persson of Minecraft, Sebastian Siemiatkowski of Klarna, Niklas Zennström of Skype, and Alex Ljung and Eric Wahlforss of SoundCloud.
For over a decade, we have had the privilege of working with organizations inside and outside North America, successfully mentoring businesses in scaling locally and internationally. Our ability to blend soft and hard values into a seamless mix of winning strategies is what makes our approach unique. As part of the Scandinavian digital tech revolution, we’ve been deeply involved in adopting and scaling innovative technologies, and today, we’re fully embracing the rapid AI transformation of business models.
My Role – Anna
With a background in education and coaching, I’ve developed a knack for bridging the gap between knowledge and practical application. Teaching has taught me how to break down complex concepts into insights that are both accessible and relatable. This ability is at the heart of our e-books and the Blueprint to Business Success program, where I focus on delivering strategies that not only make sense but also inspire action and real results.
My Role – Peder
I bring a wealth of experience from senior management and business strategy. Over the years, I’ve honed my skills in analyzing market trends and crafting effective business models. My work has always centered on helping entrepreneurs tackle the unique challenges they face in an ever-evolving business landscape. Through our extensive experience mentoring businesses across different regions, I’ve gained deep insights into how to scale companies effectively—whether in local markets or internationally. Thanks to our involvement in the Scandinavian digital tech revolution, I’ve also developed a keen understanding of how technology—especially AI—can transform and future-proof businesses.
Why We Do What We Do
Our passion lies in helping entrepreneurs thrive in today’s fast-paced world. By blending Anna’s ability to simplify and teach with Peder’s strategic and technological expertise, we craft resources and programs that are practical, innovative, and impactful. We believe that entrepreneurship is more than just building a business—it’s about creating sustainable success through knowledge, adaptability, and the right strategies.
Our mission is to bridge traditional business thinking with the opportunities of the digital age, enabling entrepreneurs to not just adapt but lead in this transformative era. Living in Sweden, we are part of a culture that embraces innovation and digital advancements. This environment has shaped our ability to integrate new technologies and methodologies into business development, making us well-positioned to guide others on this journey.
By fostering a supportive community, we empower entrepreneurs to gain the confidence, skills, and mindset needed to navigate the evolving landscape of digital business. Our e-books and programs go beyond just imparting knowledge—they inspire growth, resilience, and collaboration. We’re here to help you unlock your full potential and shape a future where your business thrives.